LEO This is Myles

Role: Agency

Leo, a premium pediatric healthcare provider, reached out to us looking for a heartfelt story to explain their service and accompany their launch.

We started this project by taking a deep dive with young parents in our network to better understand the joys and travails of raising a little one. We heard about long hours, constant worry, and an undercurrent of fear that they weren’t doing a good job. We heard about M&M's up noses, high fevers, and scrapes that wouldn’t heal. But most of all, we heard about the unconditional love that they all share for their kids.

Knowing this, we set out to create a piece that celebrates parents and the realities of raising a child. We want you to know that we’re impressed by your long hours and constant worry. We think you’re doing a good job.