The intersection of product and portraiture is where I thrive, and creating striking imagery is my passion. Whether it’s in the studio or out in the field, there’s nothing I love more than collaborating with active brands that promote the health and safety of their users and the greater public.

Upon seeing the creative brief and reference imagery, I felt an instant spark. This project aligns perfectly with my own interests and skillsets in a number of ways:

1) I specialize in producing and creating launch assets across stills and video for product launches, adept at maximizing resources and output within the available budget (launches include eero, Onewheel, Calm, Faraday bikes, Aescape).
2) Over the past decade+, I’ve shot a wide gamut of athletes and individuals (and their helmets) in a variety of industries including skiing, biking, and construction. Nuro ties it all together.
3) I have extensive experience with product and portrait lighting in studio environments, especially using colored gel filters these past few years. I love the aesthetic nuro is aiming for here!

As a former athlete myself, I’ve personally suffered a concussion playing sports and fully appreciate the importance of nuro’s work. I’d love to discuss ways in which we can work off of the sample imagery, add some unique touches, and make sure the nuro launch stands out in its category.

Thank you for your consideration!

Kris Cheng